In todays marketing world, many affiliates have become good at generating leads for their offers. However, where the challenge comes in is when trying to convert those leads into actual sales.
So let’s dive right into today’s content and look at 5 ways to boost your sales.
1. Create A Relevant Bonus That You Offer On Top Of Your Core Offer.
By ‘Relevant Bonus’, I mean a bonus that is completely consistent with your core offer. In other words, it extends the value of what you are selling in your core offer by filling the value gap.
Let me explain. When you first create an offer, you should analyze it to figure out exactly what might be missing (the value-gap), and then fill that value-gap with a bonus offer!
In other words, the goal of your bonus is to fill any gaps your core offer might be missing.
With that in mind, it helps to create your bonus offers around the idea of selling your prospects what they want, but giving them what they need. (Comes from Dan Kennedy). When you do this, your core offer will convert to a sale much easier.
“Sell Them What They Want, Give Them What They Need” – Dan Kennedy
Let’s take an example. Say you are offering a system where all your customer has to do is send traffic to it, and then the system picks up from there and takes those leads and converts them into sales, and ultimately into repeat buyers.
When creating your bonus offer, you could provide a push-button ‘traffic solution’ to your members, and actually provide them with some free traffic. Do you see how that fills the value gap?
How about instead of giving them training on how to generate leads, you go ahead and give them some free leads. Again, do you see how that fills the value-gap?
Bonuses that fill the value gap in this way will boost your sale coversions and skyrocket your profitability!
2. Create Scarcity By Using A Countdown Timer On Your Page
Another powerful way to boost sales is to create a sense of urgency in your potential customers.
Urgency is that feeling that if I don’t take ‘swift action’, something I want may be lost forever.
So how do you create a sense of urgency in the minds of your potential customers? You want to create ‘scarcity’ around your bonus offers. In other words, there’s only so much time to act or the bonus is taken away.
A great way to create scarcity (and therefore urgency) is to use a countdown timer.
For example, you may say something like: “In order to get to get the XYZ bonus, you must sign up within the next 72 hours – before the countdown timer on this page expires. Once the timer reaches zero, these bonus’s will be gone for good!!”.
Note” Here’s just one of the many tools available on the market you can be use to add a countdown timer to your sales page – it’s a plugin called Scarcity Builder.
3. Create A Bridge Page That Introduces You and Shows You Are A Real Person.
People buy from people they know, like, and trust. A great way to increase the trust factor is to create a Bridge Page that contains a video of you telling your quick story.
A Bridge Page video introduces you to your potential customers, and lets them know who you are. When used correctly, it is a powerful way to increase sales.
The Bridge Page video sits between your Capture page and your Sales page. It looks like this:
Capture Page >> Bridge Page >> Sales Page
Just one of the many values of a Bridge Page is that it lets people know that there’s a real person behind your offer. Letting people see you and / or just hearing you briefly speak and introduce yourself, increases the likelihood that they will continue to head over to your Sales page and purchase your product or service.
An even better way to increase lead conversions into sales (depending on the type of product you are offering and it’s price point) is to give people in your Bridge Page video the opportunity to call you. You would then include your telephone number in your first e-mail follow-up.
This is beneficial because of the simple fact that some people need that level of one-on-one communication, and will want to speak to a real person before going ahead and making a buying decision.
Allowing this type of one-on-one connection with potential buyers (having real convesations, answering their questions, establishing trust) will position you to make sales as fast as humanly possible.
4. Leverage Social Proof From People Who Already Have Gotten Results From Your Offer
This one strategy alone can BOOST your sales significantly… and almost immediately!!
Social proof is when someone else who has already received and experienced the positive benefits of the product or service you are promoting, goes ahead and tells of their expierience publically.
You can simply piggy-back off of their social proof!
Here’s another powerful option to leverage social proof: how about getting an interview with someone who is crushing it in your offer or opportunity. You can do a short 15-minute interview with them, that outlines all of the various benefits of your opportunity.
And instead of framing the interview as a type of training, focus on why the prospect should take action, and join the opportunity, the offer, or the system that you are promoting.
Conducting an interview with someone who’s already achieved a level of success is a great way for you to provide immediate value to prospects, while you are working to achieve your own success.
5. Focus On Long-Term Follow-up And Building A Relationship With Them
Finally, it is critical to realize the value of long-term, consistent follow-up with your audience. This is done by creating a variety of pieces of content (like this blog post), and then e-mailing that content out to your list on a daily basis.
You should connect with your prospects using multiple mediums.
So if you find that you have prospects on Facebook, then reach out and connect with them on Facebook. The same goes for Twitter, Youtube, and Google+, or any of the other social media platforms.
You want to be seen in as many places as possible by your audience.
The more places you are seen by your customers in the marketplace, the more ways you find to creatively engage with your audience through social media outlets, blog posts, podcasts, and your list’s inbox.
This clearly demonstrates that you are the leader and the authority within your market. When you are seen as a leader, you will be looked up to as the expert, and this instills and reinforces the positive message that you are the person to purchase from – even on a long-term basis.
Always remember that in the long-term, people want to buy from people they Know, Like and Trust.
So regardless of what is happening right now in your Internet Marketing business, always be working to create and build relationships for increased conversion down the road.
This can be particularly beneficial when you have another affiliate offer to promote, or if you create your own offer in the future.
If you aren’t already using these 5 Ways To Boost Sales With Affiliate Marketing, begin implementing them as soon as humanly possible in order to maximize your lead to sales conversions and build life-long relations with your customers and clients.
I hope you got value out of this post and found it helpful …If so, please leave a comment below or share above!
To life, abundance and prosperity,